Starbucks is changing the name of one of it's stores in Seattle to 15th Avenue Coffee and Tea, and is adding alcohol to the menu. This is to compete against rival brands like McDonald's which is taking a lot of market from Starbucks who is seeing it's numbers affected because McDonald's added a new line of coffee and espresso to it's menu.Apparently, it will be offering wine and beer. This is an strategy to try new grounds by creating sub brands, that will help the company compete and increase it's sales.
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Story courtesy of http://www.seattlepi.com
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